What RotaSmart is
RotaSmart is forecast-led hospitality operational control software for UK pubs, bars, cafés, food-led venues, and small groups.
The product connects expected trade, staffing demand, planned hours, rota cost, wage percentage, availability, staff changes, clocking, sign-off, and payroll handoff review work into one weekly planning rhythm.
Not just rota publishing
Most rota tools help teams publish a rota. RotaSmart is designed to help hospitality operators decide what the rota should be before it is published, using forecast trade, expected labour demand, wage percentage targets, and operational judgement.
Who RotaSmart is for
RotaSmart is for independent pubs, bars, cafés, food-led venues, and small hospitality groups in the United Kingdom. It is aimed at owners, general managers, area managers, and operations managers who need better control before the rota goes live.
It is not built for operators who only want a static shift noticeboard with no forecast, labour demand, or wage percentage check.
What RotaSmart helps operators do
- Forecast the sales shape of the week before building shifts.
- Turn expected trade into labour demand by role, day, and time.
- Check wage percentage and rota cost while the plan can still change.
- Build rotas around availability, training levels, time off, and shift changes.
- Review planned versus actual labour through clocking, sign-off, and reports.
Founder and product background
RotaSmart was founded by Matt Warwick and built from the practical problems hospitality operators face each week: spreadsheet rotas, wage percentage drift, late staff changes, and cost checks that happen after the rota is already committed.
The product is designed around the way small hospitality teams actually plan: forecast the week, shape cover, check the wage percentage, publish the rota, manage changes, and learn from what happened.
Product category and service area
Product category: web-based hospitality labour planning, rota management, sales forecasting, staff scheduling, and labour cost control software.
Country served: United Kingdom.
Primary users: owners, general managers, operations managers, area managers, and site managers in independent and small-group hospitality businesses.
Official details
Official website: rotasmart.co.uk. Staff-side product: RotaSmart Team. Privacy information: RotaSmart privacy notice.
Sales and product contact route: use the RotaSmart demo booking page. Privacy contact: privacy@rotasmart.co.uk.
Legal entity status: the public product name is RotaSmart. The trading legal entity, company number, and registered office should be confirmed before paid contracts, directory listings, or legal packs are issued.
Where to go next
Start with hospitality rota software for the full forecast-to-rota workflow, labour cost control for wage percentage planning, sales forecasting for demand-led rota planning, or RotaSmart articles for practical planning examples and guidance.